Twitter is partnering with the creative industry to launch ideas for good in the UK.

Twitter is what's happening and what people are talking about. A place where everyone has a voice, ideas spread and movements start. A place to make positive change. We want to hear your ideas for good so we can work together to create something incredible. The winning idea will receive £100,000 in Twitter Ads for Good credit with one runner-up receiving £50,000 plus, you’ll have the chance to work alongside Twitter to bring your idea to life. Enter by 03rd September 2021.

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Your Idea

We want you to submit one ‘idea for good’ that’s powered by Twitter. Your idea can be in support of an existing nonprofit organisation or support a good cause you feel passionately about.

Categories for entry:

Internet safety and education

Promoting online safety by tackling issues such as bullying and harassment.

Environmental conservation and sustainability

Raising awareness and encouraging action to protect the environment.


Promoting equal opportunity and universal acceptance of all people.

Freedom of Expression and Civil Liberties

Championing free expression and defending civil liberties.

Crisis and emergency response

Providing assistance to people when emergencies and natural disasters strike.

Don’t worry, if you have a nonprofit partner or good cause in mind that doesn’t fall under one of the above categories, we’d still love to hear your idea.

#PoweredByTweets Prize

Your idea will reach millions of people

The winning idea will receive £100,000 in Twitter advertising credit to promote their idea with one runner-up receiving £50,000.

Work alongside the Twitter team

You’ll get access to the minds and resources of Twitter to help you develop your idea and make it as successful as possible. You’ll get to work with:

Twitter Labs, our team of tech specialists will help turn your idea into a reality
Twitter Next, our creative and platform experts will help refine your idea
Twitter Advertising, our ad performance team will manage the Ads for Good credit
Twitter Marketing, our PR and marketing team will ensure the campaign receives the attention it deserves

Create award winning work

Twitter will work with you to craft and submit entries into the industries most prestigious advertising awards such as Cannes Lions and D&AD.

Key Dates

Ideas submission deadline3 September 2021

Shortlisted ideas announced:16 September 2021

Live pitch & awards:7 October 2021

Ready to get started?

Our submissions template includes a keynote and powerpoint template that you need to use for your final submission. Once your idea is ready, you can submit your entry below.

Download Submission TemplateEnter Now